let’s make information user-friendly - and fun!:D

Hello! I’m Adelaida.

I am specialized in digital products, UX/UI, web design/development and digital communication strategies. I am into translating complex information into engaging, user-friendly digital experiences.

Two times award winner for impactful storytelling.

Get in touch!

Exhibition Design + Design system + Web
Designing through the jaguar’s lens

Awarded Visual Storytelling + Data visualization + WebData viz for independent news - La Silla Vacia

Design system + Web
Attracting young archeologist to study Caribbean heritage

Web + Visual identity
Visualizing sound made with AI

Creative coding
Teaching friendly UX/UI algorithms

UI + Web
making a grant program more user-friendly

data viz
a map to reveal gentrification

Visual storytelling + Web + UX/UI
A historical map goes digital

Participatory design + Critical cartography
all maps have gaps

I’m Adelaida, I’m a UX Visual Designer & Historian.

I have a MA in Visual Communication Design from Aalto University (FI) and a BA Hons in Design, focused on Human Centered Design with a Communication minor from Universidad de los Andes (COL). I also have a BA in History from the same university.

I have over six years of experience working with a range of industries using design to make information more accesible and open to a broader audience.

Originally from Bogota, I am currently living in Madrid. I am curious, eager to learn new things about different places and people. I've lived in five different countries and speak four different languages fluently. This has allowed me to develop a global perspective, an open heart and the strength to adapt to new situations.

Get in touch!

CV

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