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let’s make information user-friendly - and fun!:D

Hello! I’m Adelaida.

I am specialized in visual storytelling, UX/UI, web design/development and digital communication strategies. I am into translating complex information into engaging, user-friendly digital experiences that drive understanding and impact, increasingly integrating AI tools to enhance ideation and production workflows.

Two times award winner for impactful storytelling.

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Information architecture + Web design & development
Bringing light to leading activism

Exhibition Design + Storytelling + Design system + Web development
Designing through the jaguar’s lens

Awarded Visual Storytelling + Data visualization + Web developmentData viz for independent news - La Silla Vacia

UX/UI strategy + Web development
making a grant program more user-friendly

Creative coding + AI-supported creative processes
Teaching friendly UX/UI algorithms

Web development + Visual identity
Visualizing sound made with AI

Design system + Concept strategy + Web development
Shaping Caribbean heritage

Data visualization + Data storytelling
a map to reveal gentrification

Participatory design + Workshops
design for all <3

Visual storytelling + Narrative strategy + Web development + UX/UI
A historical map online

Participatory design + Critical cartography
all maps have gaps

I’m Adelaida, I’m a Visual Communicator, UX Designer & Historian. I’m passionate about connecting disciplines and ideas through storytelling and collaboration.

I hold an MA in Visual Communication Design from Aalto University (Finland) and a BA Hons in Design from Universidad de los Andes (Colombia), where I specialized in Human-Centered Design and Communication. I also earned a BA in History from the same university.

With over seven years of experience across industries, I use design to make information more accessible, engaging, and impactful for broader audiences.

Originally from Bogota, I am currently living in Madrid. I am curious, eager to learn new things about different places and people. I've lived in five different countries and speak four different languages fluently. This has allowed me to develop a global perspective, an open heart and the strength to adapt to new situations.

Get in touch!

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