At
La Silla Vacía, Colombia’s leading independent online publication, I designed and produced data visualizations, web graphics, and a social media strategy to make complex political and social issues accessible to diverse and younger audiences.
Highlights include (2018-2021):
- Instagram Growth: Developed a visual strategy that increased Instagram followers by 2000%, creating a vibrant platform for political news aimed at younger audiences.
- Award-Winning Projects: Designed infographics for investigative reports that received national and international journalism awards.
- Data Visualization & Storytelling: Created engaging visual narratives for projects like “Punished for Having an Abortion” and “Killed During Protests,” emphasizing systemic inequities through data.
- Design Impact: Supervised the integration of a new design system that increased user engagement by 10% and ensured mobile-first accessibility during a platform migration.
Tools & Approach
- UX/UI Practices: Prioritized user-friendly navigation, clear visual hierarchies, and responsive design for web and social platforms.
- Software: Figma, Illustrator, Excel, HTML/CSS, Flourish and Tableau.